Four myths about the Lean Startup

by Eric Reis, author of the Lean Startup on his blog

Myth: Lean means cheap. Lean startups try to spend as little money as possible.

Truth: The Lean Startup method is not about cost, it is about speed. Lean Startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers, and a disciplined approach to product development.

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Minimum Viable Product: A Guide

by Eric Reis, author of the Lean Startup on his blog

One of the most important lean startup techniques is called the minimum viable product. Its power is matched only by the amount of confusion that it causes, because it’s actually quite hard to do. It certainly took me many years to make sense of it.

I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. Below you’ll find the video of my remarks as well as the full slides embedded below. But I wanted to say a few words first.

First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Continue reading

The Promise of the Lean Startup

by Eric Reis, author of the Lean Startup, guest post on


Today’s high-tech entrepreneurs have at their command more than just the ability to invent new technologies — they have mastered the discipline and the methodology required to harness those technologies in order to serve customers. Such a combination of new technology and new understanding is unlocking new opportunities. In order to maximize such opportunities, this generation of entrepreneurs combines extremely low costs with faster cycle times to produce what I call lean startups.

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