POSTPONED! LearningOpp: Creating Customer Personas Workshop

NOTICE TO THE PUBLIC: On behalf of LSManila community and our partners, we sincerely hope that your family and friends in the Visayas region are safe and sound.  In light of the recent calamity, we feel its most appropriate that all resources be directed to ongoing disaster assistance endeavors.
As such the following events for the week have been cancelled:

  • LearningOpp: Lean StartUp in Action (Introduction), scheduled to occur on Wednesday, November 13, 2013 2:00 PM
  • LearningOpp: Pitching Your Idea, scheduled to occur on Wednesday, November 13, 2013 7:00 PM has been cancelled.
  • LearningOpp: Developing Customer Personas, scheduled to occur on Thursday, November 14, 2013 7:00 PM has been cancelled.

These events will be rescheduled if not before the year ends then early January. LSManila will be having a meet-up before the month ends (November) so stay tuned for the details of that or better yet, join the MeetUp Group here to be notified.

I highly encourage you to help out in any way you can – through cash and in-kind donations and by being generous with your time and energy in assisting relief operations.A list of relief operation centers can be found on Rappler. 
If you have further questions, you can email me.  – Guita T. Gopalan, LSManila MeetUp Organizer


Creating Customer Persona’s

Building insightful customer persona’s can ensure a meaningful connection between a business and it’s target customers.

Personas tap into a fundamental human skill—the ability to make predictions about how other people will react based on mental models of them. One can often predict accurately how a close friend or family member will react to a particular event and decide how to act based on those inferences.

A persona is a description of a fictional person representing a user segment of the software you are developing. Of course, the word “fictional” applies to the person not the description; that should be as grounded in reality as possible.

Personas are one of the basic tools of User Experience (UX) design. The benefits to creating the personas collaboratively increases the accuracy and empathy of the persona and creates a level of awareness about the users that helps teams align around them..

Personas do not need to be complex to be useful. Begin by creating brief outlines of personas based on conversations with people who know the audience well, such as salespeople or customer service staff. Called “assumptive personas” because they are not based on actual data.

Personas create the foundation for strong Customer Discovery and Validation.

In this bite sized workshop learn:

  • Persona Fundamentals
  • Personas definition including different types of personas
  • Case Studies of personas for different types of company including consumer, business-to-business and not-for-profit/public service
  • Making the business case for personas in Startups and Corporates
  • Persona visualization techniques
  • Answer key questions like linking Personas to Customer Hypothesis, How Many Personas Do I develop, and what to include in a Persona
  • Using Personas as the basis of Customer Discovery
  • Online resources and books to find out more

Who should attend?

  • Startup Founders
  • Marketers
  • Customer Experience Staff
  • Entrepreneurs

RSVP and Pay online via EventBrite

If you wish to pay offline (via bank deposit), kindly email the secretariat at



Scott is a self-proclaimed extrovert who has meshes a fascination with people and what motivates them, with a raw enthusiasm for technology. Scott is a founding member of Moven the mobile-centric payments business that helps customers to spend, save and live smarter. A founder at Next Bank, a mentor to Entrepreneurs throughout world with Lean Startup Machine, sits on the Board of educational empowering NGO, Care Pakistan and holds advisory positions at, InvitreHUB Singapore and CDI Apps 4 Good.  Scott’s energy transfers to the stage as a globally recognized speaker on The Digital Shift, Consumers, Mobility and Innovation.

Scott has worked with various governments in Asia Pacific and Africa, taking on key advisory roles for countrywide infrastructure, and mobile commerce projects. As a multifaceted techie, he was instrumental in developing the mobile commerce space for markets in Malaysia, Singapore Cambodia, Indonesia and the Philippines. He is on a mission to transform mainstream thought processing around conventional business practices.

When not in a boardroom or on centre stage, you’re likely to find Scott devouring, tweeting, and writing on the latest and greatest in the world of mobility, serendipity, user experience and entrepreneurial leadership. An outlet that landed him a contribution to best-selling book, Bank 3.0, Korean best-seller, Beyond Startup, and the upcoming ‘NextGen Finance’ and ‘Are you ready for Isaac?’


Scott Bales: Manila’s StartUp Scene Heating Up

According to Noreen Bautista of BCYF Scott is interested in coming back to the Philippines this coming November to conduct more Lean StartUp workshops…find out why Scott is so interested…

Lean Startup Machine’s Scott Bales reveals opportunities and challenges for Philippine startups

Repost from

Following a visit to Tokyo earlier this year, the Lean Startup Machine continued its steady trek through Asia as mentor Scott Bales visited Manila for a one-day workshop last week.

The event was attended by around 40 entrepreneurs, product managers, and corporate executives who work in innovation and are interested in learning lean startup methodology. The Lean Startup Machine’s arrival in the Philippines was co-organized by Philippine telcoSmart and project-based job website Freelancer. [Update: The event was likewise co-organized byCBS Social Enterprise Asia and Smart subsidiary Voyager Innovations]

How is the Philippine startup scene doing?

In a conversation with Scott (who’s also the founder of Moven) we talked about his impressions of the Philippine tech and startup ecosystems. He notes that one of the challenges is the low adoption of smartphones, something which hampers the startup ecosystem’s growth.

The proliferation of cheap smartphones in the market can help boost e-commerce and m-commerce. Right now, not many Filipinos have access to commerce-related apps. “If we have a way of more digital communications like chat apps, [we] can see a proliferation of businesses on top of that,” he says. But phone-makers and telcos need to need to find a cost-effective way to get more smartphones into the hands of Filipinos.

He also notes that homegrown brands such as Cherry Mobile and MyPhone are slowly helping Filipinos have access to smartphones. This is something IDC also noted this year.

Businesses must find a way to interact

Scott also believes in investing in “solving real people problems.” He says businesses that will thrive are those that tap into communities of people, possibly through technology. He adds that the younger generation – Gen Y – are “forming human relationships inside technology” very adeptly.

Having the desire to be around humans and interacting with them is the way to solve today’s problems, he adds.

But despite these challenges, Scott says Filipinos are entrepreneurial in nature – a good sign in building a startup ecosystem. The people’s soft skills and hardware engineering prowess are the strong characteristics that he finds unique in the country’s pool of talent.

Manila’s startup scene is heating up, Scott says, and so he plans to hold an entire series of workshops when he next visits the country.


(Editing by Steven Millward)

Filipino StartUps Represent!


Yvone Loremia was recently recognized as a 10 Young Innovator (1 of 10) by the International Telecommunication Union (ITU). She was selected for her Tudlo Disaster and Emergency Application, a multi-purpose information platform for emergency and disaster situations.




Two Philippine StartUps make the GEW 50, “a list of the 50 most innovative new companies competing in the Startup Open, a competition that recognizes startups with high-growth potential” by the Global Entrepreneurship Week.

Jossy Onwude, 
Cebu, Philippines

Rolly Rulete, 
Davao City, Philippines

“These elite ventures will now vie for a handful of prizes with the winners announced during Global Entrepreneurship Week (November 18-24).”


What Happened at Lean StartUp in Action

Last October 3, 2013, Scott E. Bales one of the mentors of Lean StartUp Machine gave the “Lean StartUp in Action” course at the Voyager Office in Ortigas Center. Attended by over 50+ Filipino Entrepreneurs the event served as a promise of more things to come.

According to Scott E. Bales: “Lean Startup is a field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success.” LSIA is Scott’s own application of Eric Reis’ bestseller.

Scott upon reading Eric’s book knew how powerful it was but like many, stumbled on how to implement lean startup principles in his own endeavors. Scott has been a serial entrepreneur for the past seven years and has combined his own learnings and approach to building lean startups. He has built two of his companies purely on the Lean StartUp principles – including Moven! According to Scott, Lean StartUp “is a science for transforming an idea to a functioning new business with minimal risk, wastage and learning.”

Below is the LSIA presentation Scott has made available on SlideShare:

What happens next? Scott and the organizers from BCYF-CBS, Voyager, Noreen Bautista and Jojie Azurin are working on inviting Scott (who is based in Singapore) back on a regular basis to conduct the his other Lean StartUp modules.

What else is coming? Well we’re 200+ email addresses away from Unlocking Manila for Lean StartUp Machine. When we get to unlock Manila, the LSM Team will come to the Philippines to conduct LSM here. Click here to Unlock Manila.

Social Business Summit (Oct 2-5, 2013)


The young generation is now seeking for innovative solutions.

Businesses have the power to shape a kinder world, but only if the quest for profit does not leave the poor behind and plunder the planet. That makes the Social Entrepreneur the one who can use business to change the world for the better. Would you like to be one?


Join the SOCIAL BUSINESS SUMMIT 2013: Inclusive Growth in the Asian Market

October 2 – 5, 2013  |  Enchanted Farm Village University Bulacan, Philippines

Craft novel business models to end poverty and to mitigate climate change for a future of sustainable prosperity and peace.

The Philippines is poised to become the Hub for social entrepreneurship in Asia.


The Social Business Summit is launched for the first time this year in the Philippines. It is the next step in grand vision of Gawad Kalinga to end poverty for 5 million families in the Philippines. Gawad Kalinga (GK) is a Filipino NGO founded in 2003 by Tony Meloto. GK’s work is centered upon a holistic and comprehensive roadmap that advances in three phases.

PHASE 1: Social Justice

YEAR 2003-2010: “Land for the Landless; Homes for the Homeless; Food for the Hungry.” This phase is about building the preconditions for the spirit to be freed from the mentality of poverty.

PHASE 2: Social Artistry

YEAR 2011-2017: “No one gets left behind.” (Walang Iwanan). Using the GK communities as convergence platform from which to pursue major innovations that will permanently improve the quality of life for everyone.

PHASE 3: Social Progress

YEAR 2018 – 2024: Achieving permanently improved standards of living by developing the innovations and incubations of the previous phase at a large, yet sustainable scale.

We have been preparing for two years now, and the present year will see social artistry embark upon its great sprint, catalyzed by the creative convergence that will take hold during the three days of the Social Business Summit on the Enchanted Farm-Village University.


The Social Business Summit 2013 sets out to achieve the following objectives.

  1. To highlight the value of social entrepreneurship in achieving inclusive growth in emerging economies, particularly the Philippines.
  2. To promote global partnerships, networking, and impact investment in building scalable and sustainable social enterprises.
  3. To raise a new generation of wealth creators that will renew the planet and revitalize human life.