Minimum Viable Product: A Guide

by Eric Reis, author of the Lean Startup on his blog

One of the most important lean startup techniques is called the minimum viable product. Its power is matched only by the amount of confusion that it causes, because it’s actually quite hard to do. It certainly took me many years to make sense of it.

I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. Below you’ll find the video of my remarks as well as the full slides embedded below. But I wanted to say a few words first.

First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Continue reading